admin/smartevidence: Improve location for downloads

Make it easier to find the downloadable matrix files
and change the paragraph about the editors.

source/administration/smartevidence.rst

@@ -50,6 +50,17 @@ Overview
 .. note::
    Mahara comes with two competency frameworks pre-installed to make testing easier. You can delete them if you do not want your users to work with them.
 
+.. index::
+   single: SmartEvidence; Download a framework file
+
+Download framework files
+~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
+
+The easiest to get started with a SmartEvidence framework is to `download an existing one <https://wiki.mahara.org/wiki/Developer_Area/Specifications_in_Development/SmartEvidence/SmartEvidence:_Technical_considerations_for_the_MVP#Sample_matrix_files>`_. You can then make any number of changes.
+
+.. seealso::
+   If you created your own SmartEvidence framework files that you want to share with the community, please `send them to us <mailto:info@mahara.org>`_ for review and inclusion in the downloadable ones.
+
 .. index::
    single: SmartEvidence; Create a framework file
 
@@ -58,9 +69,9 @@ Overview
 Create a framework file
 ~~~~~~~~~~~~~~~~~~~~~~~~~~~
 
-SmartEvidence frameworks are set up with the help of matrix files. Each file contains one framework. You can download sample files from the `wiki <https://wiki.mahara.org/wiki/Developer_Area/Specifications_in_Development/SmartEvidence/SmartEvidence:_Technical_considerations_for_the_MVP#Sample_matrix_files>`_. The matrix files are JSON-formatted.
+You can use any text editor to create and edit your SmartEvidence framework files. If you have an edit that supports syntaxhighlighting for JSON files, you have an advantage as you can differentiate text that you can change from prompts that Mahara needs to interpret the file more easily.
 
-Using a JSON editor, e.g. `JSONedit <http://mb21.github.io/JSONedit/>`_ and `JSON Editor Online <http://jsoneditoronline.org/>`_ makes it easy for you to edit the file because you can view it without much of the JSON syntax that is required.
+You can also use a JSON editor, e.g. `JSONedit <http://mb21.github.io/JSONedit/>`_ and `JSON Editor Online <http://jsoneditoronline.org/>`_. These make it easy for you to edit the file because you can view it without much of the JSON syntax that is required.
 
 .. note::
    It is best to start your framework file with the help of one of the samples as you then know the structure and have all relevant elements in the file.